About Me

Digital Innovation Through Experience

With over 13 years of experience spanning digital marketing, programming, and emerging technologies, I transform ideas into impactful solutions that drive real business results.

My Philosophy

In the startup ecosystem, I've learned, experienced, but I still need to keep learning and continue. Because ultimately, we're facing a vast ocean. Anyone who claims "I'm an expert in it" definitely hasn't seen the ocean up close.

But one of the things I've realized is that you need to be cool-headed and open to criticism, you need to be serious in your work but not rigid. You need to be transparent and honest. You need to know your job and not slack off, you need to be able to build trust and prove that you're trustworthy.

You need to be able to overcome any challenge and fearlessly dive into fire and water. Be focused and accountable, you need to be secure and calm, but add a touch of madness to every task!

InnovationTransparencyAccountabilityContinuous Learning
13+
Years of Experience
100+
Digital Campaigns
15+
Major Partnerships
20+
Technologies Mastered

Digital Marketing Excellence

Proven track record with 100+ successful campaigns, including the viral Squid Game campaign generating 200K+ leads.

Full-Stack Development

Expert in PHP, Laravel, Python, and AI integration with 13+ years of programming experience.

AI & AR Innovation

Pioneering AI-powered SMS detection systems and cutting-edge Augmented Reality brand experiences.

Strategic Partnerships

Established B2B partnerships with major platforms like Digikala, Snapp, Cafebazaar, and telecom operators.

Journey started in 2004 โ€ข Still evolving
Skills & Expertise

Technical Arsenal

Comprehensive skills spanning programming, AI, digital marketing, and creative technologies developed over 13+ years of hands-on experience.

Programming Skills

๐Ÿ˜

PHP & Laravel

Backend development

๐Ÿ

Python

AI & Automation

โš›๏ธ

JavaScript & React

Frontend development

๐Ÿ—„๏ธ

MySQL Database

Data management

๐Ÿง

Linux & DevOps

System administration

๐Ÿ“‹

Git & GitHub

Version control

AI & Data Science Skills

๐Ÿค–

OpenAI GPT-4/5

Large language models

๐Ÿ’Ž

Google Gemini

AI assistant platform

๐ŸŽจ

MidJourney

AI image generation

๐Ÿ–ผ๏ธ

DALLยทE

Creative AI imagery

๐ŸŒŠ

Stable Diffusion

Open-source AI art

๐Ÿง 

TensorFlow

Machine learning framework

๐Ÿ”ฅ

PyTorch

Deep learning library

๐ŸŽญ

Anthropic Claude

AI assistant

๐Ÿค—

Hugging Face

ML model hub

Marketing Skills

๐Ÿ“Š

Google Analytics 4

Web analytics

๐ŸŽฏ

Google Ads

Paid advertising

๐Ÿ“˜

Meta Ads Manager

Social media ads

๐Ÿ‡ฎ๐Ÿ‡ท

Yektanet

Iranian ad network

๐Ÿ“ฑ

Tapsell

Mobile advertising

๐Ÿ”

SEO & Content

Search optimization

๐Ÿ“ˆ

CRO & A/B Testing

Conversion optimization

๐ŸŽช

Campaign Management

360ยฐ marketing

Creative & Technical Tools

๐ŸŽจ

Adobe Photoshop

Image editing

๐ŸŽฌ

Adobe Premiere

Video editing

๐ŸŽฏ

Figma

UI/UX design

๐Ÿท๏ธ

Google Tag Manager

Tag management

๐Ÿ“

Notion

Project management

๐Ÿ“Š

Microsoft Office

Productivity suite

AI Technologies I Work With

๐Ÿค–
OpenAI
๐Ÿ’Ž
Google AI
๐ŸŽจ
MidJourney
๐Ÿ–ผ๏ธ
DALLยทE
๐ŸŒŠ
Stable Diffusion
๐Ÿง 
TensorFlow
๐Ÿ”ฅ
PyTorch
๐ŸŽญ
Claude
๐Ÿค—
Hugging Face
13+ Years of Continuous Learning & Innovation
AI Technology Stack

Artificial Intelligence Expertise

Leveraging cutting-edge AI technologies to build intelligent solutions, automate processes, and create innovative digital experiences.

Large Language Models

4 technologies mastered

๐Ÿค–

OpenAI GPT-4

Advanced language understanding and generation

Use Cases

Content creation, code generation, analysis

Proficiency95%
๐Ÿš€

OpenAI GPT-5

Next-generation multimodal AI capabilities

Use Cases

Complex reasoning, advanced problem solving

Proficiency90%
๐Ÿ’Ž

Google Gemini

Multimodal AI with reasoning capabilities

Use Cases

Data analysis, creative tasks, integration

Proficiency88%
๐ŸŽญ

Anthropic Claude

Constitutional AI with safety focus

Use Cases

Ethical AI applications, content moderation

Proficiency85%

AI Image Generation

4 technologies mastered

๐ŸŽจ

MidJourney

High-quality artistic AI image generation

Use Cases

Marketing visuals, brand assets, creative content

Proficiency92%
๐Ÿ–ผ๏ธ

DALLยทE 3

OpenAI's advanced image generation model

Use Cases

Product mockups, illustrations, concept art

Proficiency90%
๐ŸŒŠ

Stable Diffusion

Open-source AI image generation platform

Use Cases

Custom model training, batch processing

Proficiency85%
๐Ÿ”ฅ

Adobe Firefly

Creative-focused AI generation tools

Use Cases

Commercial design, brand-safe content

Proficiency80%

Machine Learning Frameworks

4 technologies mastered

๐Ÿง 

TensorFlow

Google's open-source ML framework

Use Cases

Custom AI model development, deployment

Proficiency82%
๐Ÿ”ฅ

PyTorch

Facebook's dynamic neural network library

Use Cases

Research, prototyping, deep learning

Proficiency78%
๐Ÿค—

Hugging Face

Open-source ML model hub and tools

Use Cases

Pre-trained models, fine-tuning, deployment

Proficiency88%
๐Ÿ“Š

Scikit-learn

Python machine learning library

Use Cases

Data analysis, classification, regression

Proficiency85%
12+
AI Technologies
50+
AI-Powered Projects
3+
Years AI Experience
95%
AI Integration Success
Career Journey

Professional Experience

19+ years of progressive growth across journalism, content creation, programming, digital marketing, and technical leadership roles.

Technical & Marketing Director

Current
Reza Mahdavi Creative Agency
Apr 2023 โ€“ Present
Tehran, Iran
Designed and developed creative websites (UI/UX-focused)
Built AI-based automation solutions for businesses
Implemented AR/VR solutions for immersive brand experiences
Executed 360-degree marketing campaigns
Created gamification strategies for live brand engagement
Focused on business transformation through digital innovation

Digital Marketing Specialist

Filimo
Sep 2019 โ€“ Sep 2023
Tehran, Iran
Executed 100+ digital and offline campaigns
Collaborated with brands: Digikala, Snapp, Snappfood, Tapsi, Limomi, Madiaran, etc.
Worked with ad networks: Yektanet, Tapsell, Mediaad, Taavous, Sabavision, Sanjaq
Launched 360-degree campaigns for TV shows and series
Conducted large offline events and BTL campaigns in Tehran & Isfahan
Produced merchandise (board games, apparel, collectibles) for Filimo Originals
Designed 100+ landing pages and optimized user acquisition funnels
Drafted 100+ proposals for joint marketing and branding campaigns

Head of Programming

Sin Company
Sep 2017 โ€“ Mar 2019
Tehran, Iran
Developed mobile apps published in Cafe Bazaar
Produced interactive campaigns with TV personalities
Led programming team for mobile app development
Collaborated with entertainment industry partners

Programmer, Copywriter & Account Executive

Virafon Company
Feb 2015 โ€“ Sep 2017
Tehran, Iran
Founded CP Virafon
Developed SMS-based AI troubleshooting systems
Created smart nutrition program and mobile apps published in Cafe Bazaar
Collaborated with Iran's Stock Exchange and telecom operators
Managed client relationships and account development

Content Production Manager & Account Executive

Media Hamrah
Feb 2014 โ€“ Feb 2015
Tehran, Iran
Developed gamified competitions for Irancell and Hamrah Aval
Produced content for TV programs and mobile campaigns
Managed content production workflows
Coordinated with telecom operators for campaign execution

Content Manager & Account Executive

Mabna Company
Feb 2013 โ€“ Feb 2015
Tehran, Iran
Produced SMS competitions content
Designed gamification campaigns
Collaborated with Irancell and advertising agencies
Managed client accounts and campaign strategies

Copywriter & Account Executive

Artatel Company
Feb 2011 โ€“ Mar 2013
Tehran, Iran
Created compelling copy for digital campaigns
Managed client relationships and account development
Developed brand messaging strategies
Coordinated with creative and technical teams

Writer

Dam Kesht Sanat Monthly
Apr 2009 โ€“ Apr 2010
Tehran, Iran
Wrote technical articles and industry content
Researched and reported on agricultural technology
Contributed to monthly publication content strategy

News Photographer

Sarmaye Newspaper
Apr 2004 โ€“ Aug 2005
Tehran, Iran
Captured news photography for daily newspaper
Covered events and breaking news stories
Collaborated with editorial team for visual storytelling
Developed skills in visual communication and journalism
From Journalism to AI & Digital Innovation โ€ข 2004-Present
Portfolio & Achievements

Featured Projects & Campaigns

Showcase of innovative solutions, successful campaigns, and cutting-edge implementations that have driven real business results and industry recognition.

๐ŸŽฌ

Filimo Digital Marketing Ecosystem

Digital Marketing

Executed 100+ digital and offline marketing campaigns for Iran's leading streaming platform, collaborating with major brands and achieving exceptional user acquisition results.

100+
campaigns
15+
brands
10M+
reach
CampaignsBrand PartnershipsAnalyticsCRO
Key Highlights:
Collaborated with Digikala, Snapp, Snappfood, Tapsi, Limomi, Madiaran
Worked with ad networks: Yektanet, Tapsell, Mediaad, Taavous, Sabavision
๐Ÿฆ‘

Squid Game Offline Campaign

Gamification

Designed and executed an innovative gamified offline campaign for Filimo, creating immersive brand experiences that generated massive user engagement and viral social media presence.

5K+
participants
2M+
social reach
300%+
engagement
BTLExperientialViral MarketingEvents
Key Highlights:
Created immersive real-world Squid Game experiences
Generated viral social media content and engagement
๐Ÿค–

AI-Powered SMS Troubleshooting System

AI Development

Developed revolutionary SMS-based AI troubleshooting system for Virafon, reducing customer support costs while improving user experience through intelligent automation.

95%+
accuracy
60%
cost reduction
<30sec
response time
AIAutomationSMSCustomer Support
Key Highlights:
Built AI-powered SMS bug detection and resolution system
Reduced customer support costs by 60%
๐ŸŽ

Filimo Merchandise & Collectibles

Product Development

Produced and launched comprehensive merchandise line for Filimo Originals including board games, apparel, and collectibles, creating new revenue streams and fan engagement.

50+
products
$500K+
revenue
4.8/5
satisfaction
MerchandiseE-commerceBrandingRevenue
Key Highlights:
Designed board games, apparel, and collectible accessories
Created merchandise for popular Filimo Original series
๐Ÿ“ฑ

Mobile Apps Portfolio - Cafe Bazaar

Mobile Development

Created and published multiple mobile applications on Cafe Bazaar including gaming, utility, and entertainment apps with thousands of downloads and positive user reviews.

10+
apps
100K+
downloads
4.5/5
rating
AndroidPublishingGamingUtility
Key Highlights:
Developed and published 10+ mobile applications
Achieved 100K+ total downloads across all apps
๐Ÿฅฝ

AR/VR Brand Experiences

AR/VR Innovation

Implemented cutting-edge Augmented and Virtual Reality solutions for immersive brand experiences, helping clients stand out in competitive markets with innovative technology.

15+
experiences
400%+
engagement
8+
brands
ARVRInnovationImmersive
Key Highlights:
Designed immersive AR/VR brand experiences
Increased customer engagement by 400%+
๐Ÿ“Š

Landing Page Optimization Suite

CRO & Analytics

Designed and optimized 100+ landing pages for various digital campaigns, implementing advanced CRO techniques and A/B testing to maximize conversion rates.

100+
pages
250%
conversion lift
50+
campaigns
CROA/B TestingAnalyticsOptimization
Key Highlights:
Designed 100+ high-converting landing pages
Achieved average 250% conversion rate improvement
๐Ÿš—

Nissan Blue Car Auction Campaign

Innovative Campaigns

Executed innovative car auction campaign on ISAM platform, combining gamification with real product giveaways to create unprecedented user engagement and brand awareness.

25K+
participants
500%+
engagement
$200K+
media value
AuctionGamificationAutomotiveEngagement
Key Highlights:
Created first-of-its-kind car auction campaign in Iran
Achieved 25K+ active participants
100+
Campaigns Executed
15+
Brand Partnerships
10+
Apps Published
250%
Average ROI Increase
Get In Touch

Let's Connect

Have a project in mind or interested in working together? I'm always open to discussing new opportunities and ideas.

Contact Information

Location
Tehran, Iran

Connect Online

Current Availability

Available for freelance projects
Open to consulting opportunities
Interested in collaborative ventures

Send a Message

SF

Shahrrokh Fatorehchi

Digital Innovation Expert

Building intelligent solutions and driving digital transformation through AI, marketing expertise, and technical innovation.

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Available for:

  • โ€ข Freelance Projects
  • โ€ข AI Consulting
  • โ€ข Digital Marketing
  • โ€ข Technical Leadership
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